®
APPROACH 5C Multimedia
Processor
Driving the Digital Lifestyle
Mobile TV Application Brief
Zoran Corporation
Te l 408.523.6500
Fax 408.523.6501
www.zoran.com
1390 Kifer Road
Sunnyvale, CA 94086-5305
Mobile TV – Coming of Age
The convergence of improved data access networks, standardization of Mobile TV broadcast signals and
full-featured mobile phones combined with our multimedia-centric culture are creating an opportune
environment for the emergence and adoption of Mobile TV worldwide.
Zoran’s APPROACH 5C multimedia processor provides a highly efficient, cost-effective platform with a
broad range of multimedia capabilities including Mobile TV providing a rich, interactive experience for
users.
Zoran’s Mobile TV - Supports all Standards
Zoran’s APPROACH 5C multimedia processor supports DVB-H and T-DMB standards, as well as DAB-IP and DAB Radio Service, and
will be adapted to incorporate Chinese Mobile TV standards. The APPROACH 5C processor’s powerful programmable
signal-processing capabilities enable the incorporation of emerging standards, profiles and content formats, protecting today’s
investment by ensuring compatibility with tomorrow’s technology.
Zoran's APPROACH multimedia processor contains unprecedented integration in a single chip design, including 5MP image signal
processor, VGA camcorder, 3D graphics accelerator and multi-standard Mobile TV.
Zoran’s Mobile TV - End-to-End Solution
Zoran’s flexible and easy to adapt end-to-end Mobile TV solution enables a high-quality, feature-rich multimedia experience, based on
Zoran’s own proprietary video algorithms and close partnerships with leading third-party companies.
The APPROACH 5C platform includes an optimal combination of hardware and software designed specifically for the multi-standard
environment and tuned for low power consumption. The Mobile TV solution supports powerful applications such as Electronic Program
Guide/Electronic Service Guide (EPG/ESG), Personal Video Recorder (PVR), with Time-Shift, Data Services, and Interactivity.
The APPROACH 5C multimedia processor is ready for all relevant Conditional Access (CA) and Digital-Rights-Management (DRM)
standards for broadcast and content protection.
Zoran’s Mobile TV – Experience is Everything
Zoran places the user experience at the center of its design considerations. As the market matures, Zoran believes that users will
demand the same breadth of functionality from their handheld devices as they enjoy on their home-based television and personal video
recorder today.
Zoran’s leadership, expertise and capabilities, gained through several generations of award-winning DVD, DTV and digital camera
products, are the backbone to much of the Consumer Digital Ecosystem.
The APPROACH 5C multimedia processor enables handset manufacturers to deliver an improved user experience. Zoran’s Mobile TV
related services interact with location-based capabilities to provide users a whole new world of personalization and interactivity.
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